Quality ingredients ensure success. Every baker knows he can purchase cheaper flour, shortening, spices, and other ingredients. It is a temptation to cut costs when prices soar, but repeated sales are not built on mediocre quality. The difference in unit-cost between a fine product and a poor one is little, but the difference in taste-appeal is tremendous. And it is the taste that tells. Use sugar of fine granulation as it will dissolve more readily. Undissolved sugar tends to result in coarsegrained cakes. Use a bowl of the proper capacity for the size of the batch to be made. The sugar and shortening should occupy about a quarter of the bowl area before creaming. Avoid overgreasing the pans. A well conditioned pan requires very little grease. The use of pan liners is recommended. They conserve grease, reduce cripples, tend to produce better volume, and eliminate peaking of the cakes. Watch baking temperatures. Goods should be baked in the shortest possible time so that excessiv