Add the "Veegum" to the water slowly, agitating continually until smooth. Disperse the CMC in water. Add I and II to C. Micropulverize D. Heat E to 70'C. Add IV to III. Homogenize. Heat to 60-65'C. Maintain temperature for 10 min to allow air to escape. Add V to VI and mix until 45'C. Add F and mix until cool. This is a viscous oil in water emulsion with a high solids content. Veegum is necessary for smooth even application. In this formula, Veegum prevents spotty, streaky application. With suitable pigments and a slight reformulation of the fat phase, this formula would be useable as a cream rouge.